Pink Ribbons Won't Get the Job Done

National Breast Cancer Coalition president Fran Visco appears in The Daily Beast to talk about advocacy, research and why we need a different approach to end breast cancer.  As usual, she's right.

A Pink Rethink: Breast-Cancer Spending Comes Under the Microscope

“We get sidetracked by efforts to focus on getting every woman a mammogram. We could screen every woman in the world and we would not have stopped breast cancer,” she says. “I am not saying to stop funding for screening; however, we cannot afford to make it a main focus.”